In the last few months I’ve been coming across some interesting TVCs around “starting up”. We all know that, to touch a chord with the consumer, advertising and cinema try to incorporate something current that’s happening in society. So it’s not surprising to see the “phenomenon of starting up” being portrayed – after all, starting up (and getting funded) is a hot topic in India!
The ones that have stuck with me are:
This very very emotional tvc for Birla Sun Life Insurance is part of their ‘Khud ko kar Buland’ series.
Now I SIMPLY LOVE THIS TVC. As a parent, as an ex-advtg professional and as someone who interacts with entrepreneurs all day long. Watch the tvc again. It’s so well made. The characterization, the script, the story, the details… the background music will make you cry :).
This one is more young, more contemporary, more US!! I can actually visualize a Rodinhooder doing this!!
The lastest Anouk (Myntra) Bold tvc which has been doing the rounds and getting a lot of reviews – both positive and negative.
It’s interesting to see this issue of discrimination linked to starting up! Again the characterization is perfect – you just hate Shernaz Patel’s character while watching the ad!
Now, when I watch Atul’s and the Cartoonist’s “never say die” spirit – all I can think of is all of us 11k Rodinhooders. To me, these two have the quintessential Rodinhood spirit. Even though they were forced into entrepreneurship – they took it up in the most positive way! Shaheen’s entrepreneurial spirit is no different. Only her “why” differs.
Which got me thinking…
What made you jump into entrepreneurship?
Was it your Hari Sadu boss?
Were you forced to start something on your own?
Was it a childhood dream?
A hobby which became a venture?
A passion you pursued?
To make money?
To solve a problem?
Were you a school dropout or hated academics?
Happened by accident?
Do you have “business in your blood”?
Was it your second career lifeline?
Or anything else??!!
Seriously… Why did you startup?
Tell us – in a few lines or in a para or write out your whole story on TRH (and share the link here). Share your story in words or in a video! The most compelling stories will get featured of course. And some Rh tees will be awarded too 🙂
Jaate, jaate, enjoy a couple of other starting up related vids 🙂
Titan – Your time to start up (I love the background score)
And teach your child to fish so that they can feed themselves.