I still see many Organizations and Marketers still blabbering about how good their Company is, what is their skill set, what they have done, what they do, their CEO speaks, their employee speaks and what not.
I guess by now YOU (the reader) have already got bored of just the first paragraph. Think what happens to the B2B Target Audience who is daily bombarded with such Content all over the Web and other Marketing Channels!
Do they really care about buying your Organization? NAAHH…
They care about buying a Solution to their Problem. They care about buying an advantage over Competitors. They care about buying a Trusted Partner.
For this they need specific information. VERY SPECIFIC INFORMATION
As the above Image suggests, a Marketer and even a Sales Rep shall be consistently sharing the above information to the B2B Target Audience in any form & many forms. Make sure they are relevant to them and the maximum resources are used to communicate them.
I believe by now the Marketers might have started thinking many creative things in their head. Would be glad to read them in comments section.
First Published on LinkedIN Pulse
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Twitter: @PrasanjitBiz