A startup, building a product based on its idea is just functional. Like a flower without fragrance…
The sole of the product will come from the values it is going to deliver in its consuming eco-system.
Many businesses are highly focused into building the sales pipeline and in turn sell the benefits to the customers, what is broadly unseen is the ability to understand the human connection in the business we do and the relation we establish with our consumers or customers.
Once we realize to this fact and start seeing the human connection in the business we do, certainly your business will create a meaning to itself and to its customers.
Benefits should be derived out of the value we create in our business and it should be seen and experienced profoundly by the customers itself.
More thoughts?
Regards,
Gopikrishna | co-founder:smartas.in | tweet@gkrishnak1