Nice banter with Deepak Abbot (Product Head of Zapak.com) produced below from Google+
The point is that GOD is in the details and its best to be prepared for ass**** like me when you do open up a consumer service…
Zapak – you guys really owe me one BIG TREAT…
Comments
Roshan
bache ki jaan loge kya sirjee
Alok Rodinhood Kejriwal
Deepak, also make sure that this mail gets improved – i dont think ordinary consumers will get the jargon:
Forwarded message
From: zapakplus support <support@zapakplus.com>
Date: Sat, Jul 30, 2011 at 1:26 PM
Subject: Welcome to Zapak Plus
To: alok@rodinhood.com
Hi Rodinhood,
Welcome to Zapak Plus Gaming, Zapak Plus is a subscription based gaming service in which a user can pay a small fee per month and play full version PC Games for unlimited amount of time.
We have seen that you have activated Zapak Plus service but not playing games.
Please follow the steps below to install Zapak Plus Games Player:
1. Log into http://www.zapakplus.com
2. Go to download player page https://www.zapakplus.com/installer.php (note: the player only works on Windows XP/Windows Vista and Windows 7 on IE7/Mozilla Firefox/Chrome browser)
3. Click on Install button
4. The player will start to download which is just 1MB file size. If you do not have updated JAVA and .NET 3.5 SP1 the system will detect itself if not please go to the following link below
a. Please note: If you do not have updated JAVA version please download it from https://www.java.com/en/
b. Please note: Also please upgrade your Microsoft .NET 3.5 SP 1 https://www.microsoft.com/download/en/details.aspx?id=22
5. Once player will get downloaded you will see PLAY NOW button on step 3 of download page.
How to download Player:
1. Once the Zapak Plus player gets downloaded you can download any game on your Windows System
2. Click on the game you wish to download.
3. Click on Play Now button on game description image
4. Here you will see that player will initialize and download of game will start
5. Once game is downloaded you can play the downloaded games.
Please follow the visual guide on how to activate account, download player and download the games
https://www.zapakplus.com/payhelp/index.php
Regards,
ZapakPlus Team
himanshu chanda
Dho Dala!
The next time I launch a service and feel over confident about it, I am surely going to give you an invite for some reality check 😛
Nayana Somaratna
Damn – why do you need both Java AND .NET ??
But laughs aside, it is obvious that this was written by a techie for other techies.
Whoever wrote this has not imagined himself (somehow it seems like this was written by man ?) in the shoes of a customer.
S Ahmed
That was great, the Product Head knows you and vice-versa; what about the regular-thin-blood consumers ? Service providers do take their conumers for granted.
Alok Rodinhood Kejriwal
so, you got the real point i was trying to make. this is NOT a zapak rant. its about recognizing that the average consumer is your neighbor and she doesn’t know nobody!
Aditya Babbar
Alok,
You just gave them a healthy dose of the ‘Mummy-Papa Test’
The parameters of the Test are quite simple. Whatever you design in terms of UI, Workflows, and Communications, present it to your Mother who has a few grey hairs and your father.
Reason – They invented the ‘Keep It Simple Silly’ rules.
And yes, chances are they will call it a spade, if what you have presented before them isn’t quite upto the mark(politely speaking it sucks!).
Reason – Your mother barely works a cellphone and likes everything systematic and simple. Your father works on old school rules. They got married and became PEDANTIC about simple things and keeping them that way.
Brilliant Job, Alok !
p.s. – BrickBats invited for BillBharo too ! 🙂
Ajay Pohekar
Hey Alok,
This post is real toooo much .. Infact an another signature on the fact that Reliance group just does not understand consumer business. There are lot of similar stories for there mobile services, life insurance .. and even for Big FM services.
God bless them!!!